Train seriously
The work can be serious even when the shirt is not.
Our story
Gym culture needed a better punchline.
Gyokes makes funny gym apparel for people who train hard, laugh at themselves, and know fitness does not have to feel so serious.
GYM + JOKES
That’s Gyokes.
The idea is simple: take the jokes people actually make between sets and turn them into apparel worth wearing inside and outside the gym. Bold graphics, clean fits, and humor that feels like it came from your funniest training partner.
The brand
What we’re about.
Laugh loudly
Gym culture is better when nobody takes themselves too seriously.
Wear the joke
Every design should start a conversation before the first set.
Your next gym shirt
Find the joke that fits.
From food jokes to transformation humor, pick the one that sounds most like you.